Lloyd Little CEOLloyd T. Little- President

Lloyd Little has been our President and Chief Operating Officer since founding the company in 1985. Under his leadership, James River has grown into an over 80 million gallon petroleum distribution company and a leader in the mid-Atlantic petroleum industry. James River Petroleum is a family owned corporation and under Lloyd’s strategic vision the company has grown to include Eastern Transportation, James River Solutions, and 7  convenient e Fueling locations.

He and his family reside in both the Richmond and Virginia Beach communities of Virginia. He is active in the community and is a loyal contributor of time and resources to the local Freedom House. Lloyd graduated from North Carolina State University with a B.A. in Business Management.



  • Board of Directors Commercial Fueling Network
  • Active Member Virginia Oil Jobbers
  • Active Member NAFA Fleet Management Association


Tracy Little- VP of Sales & Marketing

Tracy Little joined James River in 2004 and is an integral member of the senior management team. She has created significant sales through her balanced management approach and personal ability to be a significant force in the petroleum industry. This forward convergence has netted an impressive array of clientele to James River Petroleum that include: Old Dominion Electric Cooperative, The Commonwealth of Virginia (including over 100 state entities), Owens & Minor, and Performance Food Group.

Prior to James River, Tracy gained extensive sales and business experience along the Eastern seaboard of the United States. From 2001 to 2004, at Predictive Services in NY, she managed over 36 professional consultants serving clients in the financial, government, telecommunications, and energy sectors. From 1996 to 2001, she served as VP Business Development, Regional Sales Manager, and Branch Manager for Renaissance Worldwide in Newton, MA. Renaissance provides IT consulting & services to Fortune 500 clients. From 1994 to 1996, she served as Mid-Atlantic Sales Manager for Computer Professionals, Inc. in Lake Wylie, SC.

After graduating from Virginia Commonwealth University in 1990 with a B.S. degree in Business Administration, Tracy started her illustrious career in business as an Account Manager at Harrison Gray Personnel in Richmond.

  • Board of Directors member Better Business Bureau
  • Style Weekly’s Top 40 Under 40 List


Barbara Tainter CFOBarbara Tainter- Chief Financial Officer

Barbara Tainter is the newest member of the senior management team. She brings over 25 years of progressive management experience with the most recent 10 years in the petroleum industry. Her resume includes CFO for Entech (Rancho Cucamonga, CA); Controller for The Rouse Company (St. Louis, MO and San Antonio, TX); Tax Accountant Deloitte, Haskins & Sells (St. Louis, MO); and Accountant for LaSalle Partners (Chicago, IL). Mrs. Tainter was CFO and sat on the Board of Directors for Orange Line Oil Company (Pomona, CA).

Barbara holds double B.S. degrees from Roosevelt University in Chicago, IL in both Accounting and Computer Science. She also attended John Marshall Law School.

Barbara and her family reside in the Williamsburg, VA area, and are very involved in their community.